If you haven’t heard of Home Cookin’ Hunter – where have you been?? Joel Lickliter is the personality behind the new movement and Stacy, his wife, is the camera. The two of them make a great team – and even better – they make great videos on YouTube for all to enjoy. (Check out their videos!)
When Joel and Stacy approached me about Home Cookin’ Hunter’s branding and image – I was delighted! I’m an avid supporter of anything organic and knowing where your food comes from – so to be a part of this movement in a marketing capacity was totally intriguing.
Joel and Stacy already had a picture in their mind. But all our communication was on Facebook Messaging. They sent me the following hand-drawn image to work from and definitely wanted something “manly” – Joel’s words, not mine.
They wanted to build a complete branding structure using that hand-drawn image – a deer skull coming out of a skillet with a knife and fork crossing behind it – all in “hunter orange”. Fitting, isn’t it?
After scratching a couple versions together and going through a few edits, we established his color palette pretty fast. If you haven’t used Colour Lovers before – it comes in quite handy when clients have an idea of a color in there head and want to build complimenting colors around it. A quick search there led us directly to the perfect “Hunter’s Orange” that Joel was picturing and we were able to find a complimentary gray.
After a few renditions of “Try it this way” and “How about if we did it like this” – our Facebook conversations came to an end. We finally had it!
