Sometimes Facebook gets it right! Thanks to Facebook and the genius behind social media, I was introduced to Olive Egg Farm simply because they were located around the corner from my house.
If you’ve ever scrolled through your Facebook news feed, you’ll see everything that is going on around you – company and business pages you follow, friends’ updates…and every once in a while Facebook throws in a suggestion of a page that you may be interested in. That’s where the genius of social media stuns me sometimes. I’m not sure what I have searched on recently that would have Facebook thinking that I’d be interested in an olive egg farm – but all I can say is that Facebook is a genius!
I checked out their Facebook page and instantly fell in love. I actually shared their page with a neighbor of mine that has her own chickens. I figured we all could get together one day to talk about farming (since my husband wants to start becoming move sustainable on our small acreage).
And then I went to to Olive Egg Farm’s website.
Then I scrolled down…and…well…I emailed her immediately. I wasn’t sure if she had just launched her site and I simply got to it too soon – because there were tons of sample text in widgets on the side bar. Every page was a post page – including her home page. (This means anyone could leave a comment and that comment could be seen by all her other visitors…so having this feature as a part of a homepage seemed odd to me.)
I found out that she was attempting WordPress, however, understanding the ins and outs wasn’t her specialty. Of course it wasn’t – she focuses her day on her business – Olive Egg Farm! Why would she ever need to know WordPress – that’s MY job!
Even though she and I have never met in person – she trusted me. And I’m so glad and grateful she did. I fell in love with her philosophy – “Permaculture, Not Agriculture. [Their] philosophy underpins everything we do. It determines how and what we eat every day. It determines how our animals are treated and how we treat each other.”
Shannon and Olive Egg Farm went from tech-support-junkies to back to focusing on their business and driving toward success in a matter of days. Their Facebook page went from around 400 likes to close to 1,000 after the relaunch. And they have a waiting list of almost 50 customers for their Egg CSA, which is currently sold out. Like almost everyone, their focus is on their business…not on understanding the back end development of a website. That’s where Given Wings Design Studio enters…
So, what exactly did Given Wings Design Studio do for Olive Egg Farm?
Just about everything from rebranding of their logo design with a set color scheme, web design, content marketing and a bit of advice. I was very fortunate that Shannon already had copy – so simply inserting her copy into my page builds was super easy and made her website launch time next to nothing!
I redesigned their logo – chalkboard design with some olive green coloring.
I cleaned up the back end of their WordPress dashboard and loaded one of my favorite themes, Divi. This theme is one of the best themes I’ve used – fully responsive (able to use and view easily on mobile devices), clean and fully customize-able so that no two are alike.
Here are some before pictures of her old site.
